Japan: Holiday Console Sales Down 34% From 2007

12/19/08
Japan - This is typically the one time per year that console manufacturers can look forward to significantly increased hardware sales, but 2008's holiday season in Japan has been a disappointment (so far).

Combined, all three have seen a 33.76% drop in sales in similar time periods* from 2008 compared to 2007 holiday seasons.

Sony has seen the biggest drop, selling 200k PS3s in the same time it sold 340k last year, a 40.68% drop. Nintendo has also seen a significant drop in sales, selling 360k Wii systems compared to 576k in 2007, 37.76% less than 2007 totals.

The lone bright spot isn't much of a consolation prize, though. Microsoft has sold 91k units in 2008 compared to 68k in 2007, both numbers considerably lower than its competitors. Still, small victories that show growth in a difficult territory have to be an encouraging sign to Microsoft.


 

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*Notes:
1. Comparison of "2007 vs 2008 Holiday-Heightened Sales" uses Media Create sales data 10/15/07 -12/10/07 and is a comparison of like weeks to Media Create sales data 10/13/08-12/08/08.

2. By "holiday heightened sales" Chart Get! does not suggest that Japanese people celebrate Christmas, although a growing number are participating. Rather, this time period generally reflects a sharp and extended upswing in sales for all systems and software.